Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the marketplace today. However, it is sadly just a lot of jargon for most of your companion who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it important for today’s business participant? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is it. That is what Online marketing may be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings associated with search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every website owner as it assists you to stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these people so as preserve reminding them with regards to their visit to expenses.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for an incredible digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771